In the latest quarterly update of the Ipsos MORI Tech Tracker, ownership of Smart TVs in GB households has seen a significant rise of 8% year-on-year from Q1 2016. Overall, 33% of GB households own a TV with the internet built in. This increase is likely to be driven by sales during the Christmas period of 2016 (Q4 ‘16), which puts ownership of smart TVs above iPads among GB adults.
The number of GB adults visiting social networking sites continues to rise steadily quarter on quarter. Access to social networking sites via a smartphone has continued its upward trend, catching up to and slowly overtaking access via PCs or laptops. Visitation to individual sites is steady, with Facebook still the most popular by some way (62% of GB adults vs. 25% for Instagram, the nearest competitor).
At Ipsos Connect, we have been tracking Media, Content and Technology trends since 2006, providing robust and in-depth insight into tech ownership, internet access, content consumption and the connected home. Each quarter we share our findings with our clients and are delighted to invite you to view or download our report and interactive brochure.
Our most recent wave of fieldwork was conducted, using our face-to-face omnibus. We talked to a representative sample of circa 1,000 consumers from across Great Britain, including: (Circa)
- 500 tablet owners
- 650 smartphone owners
- 600 social networkers
- 410 gamers, including 250 Wii owners; 100 PS3 owners and 150 Xbox 360 owners