Ipsos in Latin America
Ipsos is the market leader in survey-based
research in Latin America, with offices in 14 countries.
- 1997, acquires
stake in Novaction, a company specialised in marketing research, operating in
Argentina, Brazil and Mexico.
- 1998, Ipsos adds to its advertising research
expertise. Ipsos ASI services and products are offered by dedicated teams in Argentina,
Brazil, Chile, Colombia, Mexico and Venezuela.
- 2000, acquisition of Bimsa,
the Mexican market leader.
- 2001, acquisition of Search Marketing in Chile
(marketing and media research), of Mora y Araujo in Argentina (public opinion)
and of Marplan (media research) in Brazil . Also in Brazil, the Group adds to
its expanding expertise with the creation of Ipsos Opinion Brazil.
- 2002
- 2003, Ipsos opens two new premises in the Dominican Republic and in Costa Rica.
-
2004, acquisition of Hispania Research Corporation (Puerto Rico, Panama). With
these acquisitions, Ipsos significantly increases its presence in Central America
and the Caribbean.
- 2005: acquisition of Napoleón Franco S.A. in
Colombia
- 2007, February: Ipsos acquires controlling interest in the Peruvian
company Apoyo Opinion y Mercado.
- 2008, Ipsos acquires Livra Panels in Argentina, the leading online
research company in Latin America and Alfacom, the leading company in Brazil
specialising in Quality Research and Customer Relationship Management in the
automotive sector.
The Ipsos expert teams provide homogeneous
services to our clients throughout the region, within each of our specializations.
Click
here to learn more about specific services and products offered by Ipsos in
Latin America or contact:
Enrique
Biancotti , CEO of Ipsos Latin America