Latest Issue
Secure the Success of Your Brands : Forecast, simulate, and change
your future.
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Ten Guidelines for Successful Brand Management
Highly fragmented markets. Fierce competition. Crowded shelves. Stronger
private labels. Authors Sandy Eubank and Jérôme Simulin show you how to manage
the risk with Ipsos’ 10 guidelines for successful brand management.
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Going Global, Regional, and Local
Attention global marketers! Even with the best ideas, your chances of a
worldwide blockbuster depend upon how you use local perspectives to fine-tune
your global offering. Read this article by Gerardo Martinez Romano and Andrew
Till.
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Strategic Anticipation of Product Success
How can marketers anticipate market size, competitive entrants and spending
requirements in mature or new markets? Ed Wolkenmuth discusses new models for
navigating the competitive marketplace.
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Marketing Return on Investment Analytics
Author Todd Kirk writes about how the role of marketing return on investment is
changing from traditional marketing mix modelling to a more holistic view,
centred on the customer.
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