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Moods, Minds, and Motivations: Measuring Emotions for Advertising Results
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Jean-Marc Lech
On Your Marks, Get Set, Stop!
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John Hallward
Emotions are the Equivalent of First Impressions
A fresh perspective on the role of emotions in marketing research and building a lasting brand relationship.
Differentiation or Domination? Delivering Relevance is What Matters
Forget what you know about offering a unique selling proposition: successful brands connect with consumers.
Emotional Advertising
Is emotional advertising motivating, or just emotive?
Dave Walker
Celebrity Ads that Sell
Before you commit your budget or your brand’s reputation on costly celebrity endorsements, ensure the star doesn’t outshine—or tarnish—the brand.