Ipsos Ideas Archives

January 2007: "Adding Emotion to the Loyalty Mix"

  • The Baby with the Bathwater
  • Are You Building Brand Loyalty or Customer Loyalty?
  • Tell It Like It Is
  • Money Can’t Buy You Love? The Relationship Between Loyalty and Price
  • The Breaking Point: Moments of Truth
  • Customers and Employees: A Complex Relationship

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May 2006: "What’s in a Question: The Art and Science of Market Research"

  • That is the Question: Which One?
  • Mobile Phones: Welcome to the Nomadic World
  • Waking the Soldier Kali
  • Online Research: Gearing up a New Vision
  • Global Interviewing Capabilities and Standards: The World is Predictable
  • Innovation in Interviewing Techniques: The Australian Case

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April 2006: "Corporate Reputation: Connecting Fantasies with Reality"

  • When will Mothering Happen?
  • Building Stakeholder Relations
  • What You Do Speaks So Loudly That I (Sometimes) Cannot Hear What You Say
  • The Resiliency Concept
  • Corporate Reputation with Consumer-Clients
  • Employees and Companies: Towards a Transactional Relationship
  • How Institutional Investors Assess Companies

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July 2005: "Loyalty:Myths and Realities about Desire"

  • The Desire for No
  • Consecutive Mythologies
  • Shattering the Myths of Customer Loyalty
  • The Parable of Plastic Loyalty A Case in Point: Tansas
  • The Seven Truths of Customer Loyalty

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April 2005: "Motivations: Measuring Emotions for Advertising Results"

  • On Your Marks, Get Set, Stop!
  • Emotions are the Equivalent of First Impressions
  • Differentiation or Domination? Delivering Relevance is What Matters
  • Emotional Advertising
  • Celebrity Ads that Sell

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January 2005: "Krisis: The New Qualitative Approach from Ipsos"

  • From the Pleasure Principle to Disillusioned Consumption
  • This Discontinuous, Partial, Arrhythmic Loyalty...That We Call Disloyalty
  • Giving Recruitment (New) Value
  • Moderating Krisis, A New Approach: Moderator, Agitator, Agent Provocateur.
  • Faster, Further, Simpler: Forwards!

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November 2004: "Secure the Success of Your Brands : Forecast, simulate, and change your future"

  • Ten Guidelines for Successful Brand Management
  • Going Global, Regional, and Local
  • Strategic Anticipation of Product Success
  • Marketing Return on Investment Analytics

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October 2004: The Faces of Political Seduction

  • Bad Ads, and Ads that Change the Viewers' Worldview
  • Triumph of Negative: The 2004 Canadian Federal Election
  • Why French Politics Needs the Return of Advertising
  • Italy: Berlusconi’s Political Communication Strategy

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February 2004: "The New Era of Customer Relationships "

  • The New Era of Customer Relationships
  • Beyond Mere Satisfaction, the Role of Customer Delight
  • Helping to Step-Change CRM Effectivenes at Homebase: A Case Study

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September 2003: "Opinions of the War, and the War of Opinions"

  • Opinions of the War, and the War of Opinions
  • Communicating in Wartime
  • Opinion Never Lies

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May 2003: "Advertising: Money down the drain?"

  • All media work. So,what now?
  • Falling in Love… With a Brand

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