Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
In the age of Artificial Intelligence who comes out on top in the fight for optimisation; man, or machines?
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
The TouchPoints Survey combines passive and survey data to ensure that a high level of granularity and detail is achieved at no extra burden to the participants.
Working in partnership with the BBC we conducted an ethnographic exploration into the challenges and opportunities of VR with UK audiences.
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.