Reflecting a changing Britain in a changing world

Understanding Britain today and what that means for institutions like the BBC.

Reflecting a changing Britain in a changing world

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
  • Daniel Cameron Ipsos Public Affairs, UK
  • Hannah Whyte-Smith Ipsos Connect, UK
  • Sophie Wilson Ipsos Public Affairs, UK
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A new Ipsos MORI report for the BBC examines the factors which divide Britain and those that bring it together.

As part of this, the report considers if there is a role for British TV content, and for institutions like the BBC, in both reflecting differences, and providing shared values or moments.

The report concludes that British content on TV remains a key part of national life.

However, there are challenges for organisations like the BBC which will require them to continue to adapt.

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
  • Daniel Cameron Ipsos Public Affairs, UK
  • Hannah Whyte-Smith Ipsos Connect, UK
  • Sophie Wilson Ipsos Public Affairs, UK

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