Ipsos Loyalty and the automotive industry at a glance
At Ipsos Loyalty we work with many of the world's global automotive companies. We cover all facets of the customer's automotive experience.
They offer a complete portfolio of innovative products including:
| NCBS & Early Buyer Survey | Mystery shopping | ||
| Rejectors Survey | Creative Workshops | ||
| Qualitative Survey/Needs Analysis | Quality Audit Survey | ||
| Customer Satisfaction Tracking | Loyalty Optimizer | ||
| Benchmark Survey | Customer Journey |
In 2008 Ipsos consolidated its leadership in market research studies for the automotive industry with the acquistion of principal companies in both Latin America and Asia Pacific.
From its beginnings in the industry in 1985, Alfacom has become the number one provider of Loyalty market research studies for the automotive sector in Latin America, conducting studies in more than 23 countries, with 20 automotive companies.
Ipsos also acquired the premier Chinese automotive market research company, B-Thinking.
Ipsos has now extended the reach of its automotive research unit globally and can work with clients wherever they are located.
For further information, contact Ipsos Alfacom International Director, Alexandre de Saint Léon.