Our Expertise

Ipsos Loyalty is the global leader in customer experience, satisfaction and loyalty research with over 1,000 dedicated professionals located in over 40 countries around the world.  Our creative solutions build strong relationships which lead to better results for our clients. This has made us the trusted advisor to the world's leading businesses on all matters relating to measuring, modeling, and managing customer and employee relationships. 

Ipsos Loyalty and the WAO! Factor

It is increasingly clear that basic customer metrics such as satisfaction, recommendation and other traditional loyalty measures—while still useful—do not link well to business results that drive bottom-line performance, such as growing your share-of-wallet.  Ipsos Loyalty’s new Wallet Allocation Optimizer (WAO!) solves this problem by working with your existing metrics, not replacing them.  Recently featured in the Harvard

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