About Ipsos Loyalty

Ipsos Loyalty is the specialized division of Ipsos dedicated to improving business performance through proactive management of customer and employee relationships.
 
At Ipsos Loyalty we believe that a successful organization is like a successful community. Both have relationships at their heart.  Both thrive on mutually beneficial relationships. 
 
Our essential benchmark is Profitable Loyalty. We work with our clients to build relationships which bring them financial success but which also give precise benefits and services to the customer. Loyal relationships that can provide a safety net of positive emotions and experiences to help keep you bonded to your customers when times get tough.
 
Our offer is holistic; management capabilities for organizations from employee engagement to customer satisfaction and quality perceptions, linked to brand strategies and business outcomes.  We are able to fuse our survey research with client databases, transactional data, digital, quantitative and qualitative information. Our offer is backed by the resources, expertise and global reach of Ipsos, one of the world’s largest market research firms.
 
Our aim is to work with you to get all the elements right for creating mutually profitable relationships. To get you to a place where all your shareholders understand, appreciate and respect each other. A place where your customer’s expectations are in line with your brand promise.  Where you are building strong relationships with customers you know to be both loyal and profitable. From inside an organization where everyone works together to create sustainable, long-term value for the company.  We can help you achieve this.
 
We can say with confidence that no other firm knows Loyalty better than Ipsos.
We understand relationships and we understand customers and employees. We are the reference in identifying the needs and desires that are most important, those that drive both Loyalty and Profitability.