Knowledge center

We invite you to browse our knowledge center, where you will find the latest position papers on current topics, books, and links to industry events.

Ipsos Minute

Optimize your Loyalty Rewards Program

Three Critical Issues Facing Loyalty and Customer Satisfaction Research

Customers in Three Dimensions: Real Studies Offer Real Learnings

2008 Data Collection Tool Update: IVR (Interactive Voice Response)

¿Qué quiere afianzar, la lealtad hacia su marca o la lealtad de sus clientes?

¿No se puede comprar amor con dinero? La relación entre la lealtad y el precio

Actionable Loyalty Research For Global Clients

White Papers/Articles

Customer strategy in the boardroom

‘Customers take the positive path’, by Fiona Moss, Ipsos Loyalty UK, The Customer Contact Association’s In Touch magazine, Issue 6, 2010 (1273930 Kb)

Understanding Customer Retention and Switching Behavior (642221 Kb)

Understanding Customer Relationships: How important is the personal touch? (1026720 Kb)

Marrying Market Research and Customer Relationship Marketing (378308 Kb)

The Net Promoter Debate – Interview Transcript

Paper By Ipsos Researcher Cited As One Of The Most Influential Papers In Last 25 Years (1274889 Kb)

Managing Through Rose-Colored Glasses

Call Center Satisfaction and Customer Retention in a Co-Branded Service Context

Reexamining the Link Between Employee Satisfaction and Store Performance in a Retail Environment

Publications

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

Customer Satisfaction Measurement Simplified

Media Releases

Mystery Shopping Experts Join Ipsos Loyalty to Bolster New Division

Groundbreaking Loyalty Study Examining ‘Net Promoter’ Named "Outstanding Paper"

Paper "A Longitudinal Examination Of Net Promoter And Firm Revenue Growth" Awarded The 2007 Marketing Science Institute/H. Paul Root Award

Events

Acting on Facts, Not Faith - European Customer Management World Conference Presentation (section 1)

Build A Better Workplace With Employee Panels

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