Our Philosophy: Mutually Profitable Loyalty

At Ipsos Loyalty we have mastered relationships. We are experts in measuring and helping clients optimize and maximize the strength of their relations with their clients, stakeholders and other targets.

Our experts, backed up by extensive R&D, have shown us that measuring satisfaction is not enough. Satisfaction measures are not sufficient to predict future behaviour. Satisfied customers still defect. Loyalty is a measure that brings us closer to business outcomes and encompasses a broader range of customer influences. Loyalty can drive your business.

At Ipsos Loyalty we focus on building profitable loyalty. Not all loyal customers are profitable customers. You need to understand what it is that makes your customers loyal, and to keep loyalty and profitability aligned, customer value must always be factored into the analysis. We help you put measures in place to increase your number of profitable loyals, and put the customer at the heart of your marketing and logistics planning.

For us profitable loyalty is a two way street. Relationships last when they are mutually rewarding; when each side sees value. So we work with companies to help them do more effectively what they do best and what meets the needs (both emotional and functional) of each customer. We focus on building relationships which bring financial success to our clients, but which also give precise benefits and services to the consumer.

Doing this we achieve a number of goals:

• A better understanding of how business processes contribute and where competitive advantage lies.
• Profit through minimising waste - good for the planet, good for beating a recession and good for profit.
• Mutually profitable relationships for all stakeholders over time