"How do I move the needle?" If you've ever done customer satisfaction research, you've asked or been asked how to improve the score. From your Store, District and Regional Managers to the head of operations, everyone wants to know the answer. Without it, no matter how brilliant your research, its ROI will be in doubt.
Moving the needle, however, is contingent upon changing the customer experience, and doing so in sufficient force to make a real impact. In a market where shoppers are stressed and budgets are tight, it’s not enough for retailers to merely satisfy their customers. To succeed, retailers need to uncover the building blocks of profitable loyalty.
Moving the needle clearly requires 'best in class' research solutions. But that isn't enough. It requires operationally focused training tools to help every level of your organization know exactly how the customer experience must change. By linking our suite of change management tools to the issues of greatest importance to customers, your team has the actionable information they need to meaningfully improve the customer experience and profitably improve customer loyalty.
Ipsos Loyalty is managed by industry experts who are passionate about improving the customer experience, and who are committed to uncovering the insights that will keep your best customers coming back. Our coordinated satisfaction tracking, mystery shopping and change management programs will help you drive change and optimize your research dollars.