Healthcare Dynamics Model
The integrated multi-stakeholder methodology
As the relative dominance of the prescribing physician wanes and the influence of patients, third-party payers and other HCPs grows, the dynamics of brand choice become ever more complex…
A deep, holistic view of the market
Why the HDM approach?
- Robust and efficient architecture: our pre-developed framework delivers commercially-meaningful research.
- Richer data than secondary/syndicated: revealing the ‘why’ not just the ‘what’.
- Integrated findings from multiple stakeholders: more accurate understanding of market dynamics.
- Modular & ‘refreshable’ and therefore cost-efficient: ability to add other stakeholders in the future; refresh (not repeat) if market dynamics change.
- Business-oriented comprehensive analysis: leverage point focus yields actionable recommendations.