About Ipsos Marketing

Ipsos Marketing - The Innovation and Brand Research Specialists

Ipsos Marketing's experts help clients to develop and launch new products and services and reposition existing brands, understand the success factors behind their brands and maximize the impact of their marketing decisions.

Our specialized teams provide an in-depth understanding of the drivers of consumer choice and of the challenges faced by marketers. Ipsos Marketing also offers innovative servicing models, in which Market Research departments and our teams are mutually engaged to better deliver against end-users' business needs.

Our broad range of solutions integrate quantitative and qualitative research, using new digital tools as well as advanced modeling and forecasting techniques. Most of our products are co-developed with our clients, to make sure they bring real benefits and fully address expectations.

Ipsos Marketing offers global business solutions in key industries:

  • Consumer Goods
  • Industry & Services
  • Health & Pharmaceuticals

    • We have also developed leading-edge expertise in specific areas:

     

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