About Ipsos Marketing

Ipsos Marketing helps clients to transform insights into a distinctive competitive advantage. We offer innovative contractual models to better manage Market Research spendings. We distribute information real-time within clients organizations by leveraging technology and activation sessions. We integrate knowledge by combining various sources of data.
 
Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes. We help our clients uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.
  
Ipsos Marketing operates through four global specialized practices:
  • Brand and Sales Growth (Ipsos MarketQuest): understanding consumers, shoppers and markets to drive business growth
  • Innovation and Forecasting (Ipsos InnoQuest): helping clients maximize the ROI of their innovation initiatives and build profitable businesses
  • Healthcare (Ipsos Healthcare): understanding experiences, motivations, interactions and influences of the pharma stakeholders
  • Qualitative (Ipsos UU): understanding people around the world and “bringing life to life”