Evolution®

Our Evolution^® range of products includes…

…Evaluates the performance of new products, reformulations, and cost reductions through detailed analytics.
POV: Product Testing: Handle with Care »

…Evaluates alternative package designs using virtual shelves and the latest eye-tracking technology. Options include Pack Emoti*Vators to delve into emotional motivations and Pack Evaluator to provide direction for improvements.
White Paper: Identifying the Variables that Drive Shelf Standout »

…Identifies which items to include in your line by considering consumer needs and usage occasions, retail space limitations, and stock outages.
POV: Facing Reality with New Line Optimization Techniques »

…Assesses the value of your product within a competitive context so you can optimize your price.
Best Practices: Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges »

Promo Evolution …Optimizes your promotions at point-of-sale by understanding the level of demand for different promotional mechanics, the degree of switching that would occur and the impact on share of market.