Achieve New Product Success with Engineering Driven Innovation

Ipsos Marketing's Durable Goods Practice - Technology, Telecommunications, Consumer Electronics, Household Appliances, Large White Goods, including B2B

Technology break-throughs and advancements in product design fuel the engineering teams that create innovative solutions in the Durable Goods sector. Ipsos Marketing helps organizations connect business initiatives to value for the customer. Linking engineering driven innovation to customer value is no easy task and most companies have stories for outstanding engineering achievements that failed to generate the sales for financial success.

Ipsos Marketing has focused on the unique dynamics of product development and marketing in the Durables Goods sector for many years.  We have senior staffers who have dedicated much of their careers to establishing best practices research methodologies that are tailored to the nuances of these categories.  Ipsos Marketing provides research solutions that cut across strategic planning (market landscaping, segmentation, product roadmaps) and tactical implementation (positioning, messaging, point of sale support).
 

Ipsos Vantis

Our Ipsos Vantis specialization is highly skilled in linking business decisions to their financial implication. Ipsos Vantis manages the world's largest database of Key Performance Indicators for thousands of engineering driven innovations that have succeeded and failed in the market.  Predicting market potential is not good enough. Ipsos Vantis will help you diagnose your innovation on the Key Drivers of market success, using our Business Assessment Scorecard. Nothing is unpredictable, with the Ipsos Vantis experience and validated tools for assessing business initiatives.

Ipsos Vantis specializes in predicting Market Potential for business initiatives, with 20+ years of validated history. Our solutions are particularly suitable to Durable Goods companies. >> Learn more

 

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