Designor®

Our Designor^® range of products includes…

… Launched by our Novaction business in 1976, Designor is a validated forecasting model for consumer packaged goods that produces estimates within 9% of actual sales on average. Designor can be used to predict Year I and Year II sales, analyze source of volume, and optimize your marketing mix prior to launch. Options include a light Year I forecast, a full forecast, and an enhanced forecast that uses a real shelf display.
POV: Three New Product Success factors You Should Measure, Control and Own »
POV: Code RED: Relevance. Expensiveness. Differentiation »

…Assesses the sales potential of new consumer goods throughout the entire innovation process –- using consistent, proven measures of success. A Designor NextGen forecast can be added to a wide range of innovation tools, including idea testing, concept screening, product testing, package testing, line and price optimization research, and communications testing.
POV: Are You Using Yesterday's Forecasting Tools For Today's Innovations? »
Watch video to learn more about Designor® NextGen Modular Forecasting »