Specific Expertise

Forecasting Expertise

Accurate forecasting starts with a thorough understanding of category dynamics. Consumers evaluate different products and services in diverse ways, depending on risk associated with trial, purchase cycles, category involvement and many other factors. A company’s business model, distribution channels and competitive environment also impact how a product or service should be evaluated in research and how the results are applied in a forecast.

Because this understanding is fundamental to accurate forecasting, our forecasting experts are focused by sector:

• Designor^® for fast Moving Consumer Goods
• Ipsos Vantis for other categories outside Fast Moving Consumer Goods

Shopper & Retail

Our aim is help manufacturers and retailers around the world to improve performance. A large number of major multi-national retailers and manufacturers use Ipsos for their shopper insights in order to optimise elements such as channel and category management strategy, retailer specific store and fixture layout, displays, assortment, pricing and promotion. >> Learn more

Qualitative Research

Good qualitative research can find answers to the deeper motivational questions that start with why and how. Ipsos is one of the few market research companies that offers clients in-house qualitative as well as quantitative research on a Global basis. Our qualitative specialists explore the underlying issues, ideas, and values driving consumer attitudes and behaviors. >> Learn more