Forecasting Expertise

Accurate forecasting starts with a thorough understanding of category dynamics. Consumers evaluate different products and services in diverse ways, depending on risk associated with trial, purchase cycles, category involvement and many other factors. A company’s business model, distribution channels and competitive environment also impact how a product or service should be evaluated in research and how the results are applied in a forecast.

Because this understanding is fundamental to accurate forecasting, our forecasting experts are focused by sector:

• Designor^® for Fast Moving Consumer Goods
• Ipsos Vantis for other categories outside Fast Moving Consumer Goods