Industry & Services

Ipsos Marketing for Industry & Services sectors is Ipsos’ global business area focusing on research to support and direct marketing and brand management decisions for Non CPG categories.

Ipsos Vantis

Ipsos Vantis specialises in predicting Market Potential for business initiatives, with 20+ years of validated history. >> Learn more

Our work also focuses on

• Consumer and market understanding, including market structure, segmentation and opportunity analyses
• Marketing strategy development
• Brand and product positioning and messaging
• Competitive A&U and brand tracking

We provide tactical direction and a roadmap for implementation based on a deep understanding of our clients’ industries and the market dynamics impacting their businesses, and driven by an unparalleled ability to link research to real-world outcomes.

Our sectors

We offer a sector focus, working with thought leaders in a range of sectors including:

• AgriBusiness
• Energy & Utilities
• Financial Services
• Lottery & Gaming
• Travel & Tourism

Our solutions

We address marketing challenges with flexible solutions. Our global tools and approaches include:

• ConStruct – Transforms features and benefits into a concept you can test with confidence.
• Direction: Differentiation, Strategy, Tactics: – A roadmap for strategic vision, brand planning and innovation.