Industry & Services

Ipsos Marketing for Industry & Services sectors is Ipsos’ global business area focusing on research to support and direct marketing and brand management decisions for Non CPG categories.

Our sectors

We offer a sector focus, working with thought leaders in a range of categories including:

• AgriBusiness
• Durable Goods
• Energy & Utilities
• Financial Services
• Lottery & Gaming
• Travel & Tourism

Ipsos Vantis

Ipsos Vantis specialises in predicting Market Potential for business initiatives, with 20+ years of validated history. >> Learn more

Our work also focuses on

• Consumer and market understanding, including market structure, segmentation and opportunity analyses
• Marketing strategy development
• Brand and product positioning and messaging
• Competitive A&U and brand tracking

We provide tactical direction and a roadmap for implementation based on a deep understanding of our clients’ industries and the market dynamics impacting their businesses, and driven by an unparalleled ability to link research to real-world outcomes.

Our solutions

We address marketing challenges with flexible solutions. Our global tools and approaches include:

• ConStruct – Tra