ConStruct

Transform features and benefits into a concept you can test with confidence

ConStruct is a concept building tool that takes the post-ideation concept development guesswork out of the hands of developers and extracts ideal concepts based on the needs and preferences of the target market. This process lowers the risk of developing and testing the wrong concept, reducing time and money invested in R&D on losing concepts.

Using Ipsos’ proprietary ConStruct sorting software your target market develops your concept for you in an online, quantitative environment. ConStruct can replace or complement traditional qualitative exploratory techniques – with a faster and more representative solution.

ConStruct provides:

• A concept or set of concepts that you can feel confident testing in the marketplace
• A validated feature set that you know is valued by the target market
• Naming, communications and early pricing direction for marketing strategies

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