Ipsos InnoQuest – Our global solutions

Ipsos InnoQuest helps clients to maximize the ROI of their innovation process with a unique, global end-to-end offer. Our solutions are designed to give you financial metrics at very early stages and throughout the process, as well as clear direction for maximization of initiative potential.

Consumer Goods Solutions

Identify Insights and Ideas at the Fuzzy Front End

Ipsos InnoQuest offers a comprehensive set of quantitative Fuzzy Front End approaches to help you identify the best insights, generate powerful ideas and decide which ideas offer the best potential.

  • InnoQuest*Insights identifies which of your insights are most impactful – using validated measures.
  • InnoQuest*Co-Creation lets you co-create new product ideas online, bringing in the voice of the consumer from the very start.
  • InnoQuest*Ideas quickly and cost-effectively screens your ideas using proven success measures.

    • In addition to quantitative tools, we offer an array of Fuzzy Front End qualitative tools through Ipsos UU as well as Activation*Workshops (led by Ipsos UU and Ipsos InnoQuest).

Guide Your New Offer to Success

Starting with our validated Innovation Performance Framework, which identifies the nine drivers of success and compares your innovation to real-world competition, we give offer concept/ product solutions designed to give you financial metrics and deep diagnostics – earlier in the process and at a great value.

  • InnoQuest*Concepts is our newest concept screening and testing solution, which provides financial metrics, Archetype IQ profiling and concept optimization.
  • InnoQuest*CPT is our newest concept/product solution, which provides financial metrics and concept/product fit analyses adapted from Synovate product testing expertise
  • InnoQuest*Max is our totally new solution that gives you the power of an STM as early as the concept/product phase. You not only get the same level of accuracy earlier in the process, but you are also armed with our Market Potential Simulator so you can test unlimited scenarios in real time, at your desktop.

Optimize Your Mix

We offer a suite of solutions to help you develop and optimize your product, pricing, lineup and packaging.

  • InnoQuest*Product helps you develop new products, improve existing products and maximize a product’s life and profitability, using a product lifecycle approach with leading-edge, flexible approaches at each stage.
  • InnoQuest*Price optimizes pricing strategies and tactics to maximize your revenue.
  • InnoQuest*Line optimizes product lines based on unit volume that takes into account consumer purchase behavior, production costs, retail space limitations, and stock outages.
  • InnoQuest*Pack optimizes your package by addressing the key package touch points.

    • Maximize Revenue Potential

    • InnoQuest*Designor is our validated forecasting model that delivers sales forecasts, robust diagnostics and powerful simulation capabilities, flexibly and realistically.

    Take Control of New Product Performance

    • InnoQuest*Tracker identifies consumer motivations and deterrents to trial and repeat for new products within months of its launch.

     

    Solutions for Durables, Technology, Financial Services, Health and Other Sectors

    • InnoQuest*Vantis Concepts identifies high-potential concepts early in the development process and offers recommendations for product enhancements and marketing.
    • InnoQuest*Vantis Optimize optimizes feature configuration and pricing strategies and enables clients to link optimization results and volume projections – using a fast and easy approach.
    • InnoQuest*Vantis MVP forecasts sales volume for new products, incorporating survey input, overstatement modeling, marketing plan simulation.