Our InnoScreen® range of products includes…
… Quantitatively test dozens of new product ideas to determine which ones are most likely to succeed as fully articulated concepts, and allows you to benchmark your results against our robust database.
POV: How Do You Know If You Have a Good Idea? »
…Screens your concepts, including breakthrough and niche concepts, and provides recommendations on how to nurture them to success. Provides a maximum trial potential estimate (the InnoTrial Potential) , a robust database against which to compare your results, and the option to take advantage of our Concept Evaluator module, which identifies the exact words and phrases in your concept that drive consumer interest.
POV: Taking a Fresh Look at Measuring Trial Potential for CPG Concepts »
POV: Three New Product Success factors You Should Measure, Control and Own »
POV: Code RED: Relevance. Expensiveness. Differentiation »
Whether testing ideas or concepts, InnoScreen uses the same proven measures for success and offers the option of a Year One sales forecast using Designor NextGen Modular Forecasting, our recently launched forecasting tool for predicting market potential throughout the innovation process.
enables Marketers to co-create new product ideas with consumers using the latest online technology. With InnoCreation you will be able to quickly and cost-effectively generate ideas that will be relevant and diverse because they stem from consumers’ minds.
POV: Leveraging the Power of Consumer-Led Innovation »
identifies consumer motivations and deterrents to trial and repeat for your new product within months of its introduction so you can take action to make sure your brand is on strategy.
POV: Sitting in the Director’s Chair for New Product Launches »