Ipsos Health - The Buying Process

At its simplest level, this research approach outlines a series of events that a patient goes through as they move through the healthcare system in a given market. We have developed a proprietary framework approach to this research issue – The Ipsos Healthcare Dynamics Model. 
White Paper: Go with the patient Flow »

We believe that there are no ‘average’ patients in the healthcare system. Physicians don’t think in terms of ‘typical’ patients, therefore research should mirror this. In addition, it is important that the full patient experience is explored, from the point of perception through to follow-up, rather than just at the point of contact with the physician. And finally, any assessment needs to take into account the multiple influences on the flow of the patient, from care-giver through to payer.

 The Healthcare Dynamics Model provides 6 key deliverables:

• Transactional mapping
• Stakeholder variance
• Market leakage model
• Time-to-outcome
• Targeted segment solution
• Dynamic patient-flow simulator

We have successfully implemented the model across a wide range of therapy areas helping clients understand, amongst other things, where gaps in perception lie, assess where the greatest brand potential lies and who and how to target for a change in behaviour.