Ipsos Health - Our philosophy

We believe it is critical to formulate a broad understanding of the different interactions of stakeholders in the healthcare system to really understand where the points of leverage or leakage are. All too often, different stakeholders provide different perceptions of key issues, such as reasons for adherence. If the research programme only focuses on one stakeholder perspective (usually physicians) then true market understanding and the ability to change perceptions can be lost.

We use a framework of thinking to assess market dynamics, often putting the patient at the centre of the process.