• About Ipsos
• Ipsos ASI
  • The Advertising Research Specialists
• Ipsos Marketing
  • The Innovation and Brand Research Specialists
• Ipsos MediaCT
  • The Media, Content and Technology Research Specialists
• Ipsos Public Affairs
  • The Social Research and Corporate Reputation Specialists
• Ipsos Loyalty
  • The Customer and Employee Research Specialists
• Ipsos Observer
  • The Survey Management, Data Collection and Delivery Specialists

Point of Views

• Will Your Line Extension Pay Out?

• To Be the Best, You've Got to Beat the Best

• Are Concept Databases Leading CPG Marketers to Make the Wrong Decisions?

• Are You Using Yesterday's Forecasting Tools for Today’s Innovations?

• How Do I Know If I Have a Good Idea?

• Focusing the Brand for the Coming Recovery

• Leveraging the Power of Consumer-Led Innovation

• Is Changing Your Package Worth the Cost? (Italian)

• Is Changing Your Package Worth the Cost?

• Win the Battle for Market Share

• Code RED. Relevance. Expensiveness. Differentiation.

• Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

• Innovation Lessons from Prior Recessions

• Three New Product Success Factors You Should Measure, Control and Own

• Innovating for Growth in an Economic Downturn

• How Expensive Is Your Product Perceived to Be?

• Caution: Understand the Potential of the Market Before You Enter

• Taking a Fresh Look at Measuring Trial Potential for Consumer Packaged Goods Concepts

• Concept Screening: Why Purchase Intent Is Losing Its Appeal

• Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies

• Facing Reality with New Line Optimization Techniques

• Sitting in the Director's Chair for New Product Launches

• Product Testing: Handle With Care

Press Releases

• Ipsos Marketing Wins German Market Research Award for Third Time

• Two New Research Tools Help Clients Build Their Brands

Webinars

• Powerful Research for Packaged Goods Companies

• Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies

Global Consumer Views

• Getting Vitamins from Food and Beverages is First Priority for Consumers

• Food and Beverages Rival Vitamins and Supplements

• Engaging CPG Consumers in the Digital Space

• Saving the Environment without Sacrifying Convenience

• What Have You Done for Me Lately? Global Consumers Crave Innovative CPG Products

• Freshness, Health and the Environment Matter Most in the Kitchens of the World

• Consumers Sacrifice New Products and Usual Brands During an Economic Downturn

White Papers

• Will Reformulating Your Product Be a Risk to Your Business?

• PERCEPTOR® Plus: A Comprehensive, Predictive Approach for Building Strong Brands

• Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges

• Identifying Ideas Early in the Innovation Process

• Identifying the Variables that Drive Shelf Standout

• Actionable Market Segmentation Guaranteed Part 2

• Actionable Market Segmentation Guaranteed Part 1

Videos

• Designor NextGen Modular Forecasting

Articles

• Managing Tomorrow's Brands: Moving from Measurement towards an Integrated System of Brand Equity