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Consumer Goods - Knowledge Center
Point of Views
Will Your Line Extension Pay Out?
To Be the Best, You've Got to Beat the Best
Are Concept Databases Leading CPG Marketers to Make the Wrong Decisions?
Are You Using Yesterday's Forecasting Tools for Today’s Innovations?
How Do I Know If I Have a Good Idea?
Focusing the Brand for the Coming Recovery
Leveraging the Power of Consumer-Led Innovation
Is Changing Your Package Worth the Cost? (Italian)
Is Changing Your Package Worth the Cost?
Win the Battle for Market Share
Code RED. Relevance. Expensiveness. Differentiation.
Placing Consumer Needs at the Forefront of Your Brand Extension Strategy
Innovation Lessons from Prior Recessions
Three New Product Success Factors You Should Measure, Control and Own
Innovating for Growth in an Economic Downturn
How Expensive Is Your Product Perceived to Be?
Caution: Understand the Potential of the Market Before You Enter
Taking a Fresh Look at Measuring Trial Potential for Consumer Packaged Goods Concepts
Concept Screening: Why Purchase Intent Is Losing Its Appeal
Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
Facing Reality with New Line Optimization Techniques
Sitting in the Director's Chair for New Product Launches
Product Testing: Handle With Care
Press Releases
Ipsos Marketing Wins German Market Research Award for Third Time
Two New Research Tools Help Clients Build Their Brands
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Powerful Research for Packaged Goods Companies
Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
Global Consumer Views
Getting Vitamins from Food and Beverages is First Priority for Consumers
Food and Beverages Rival Vitamins and Supplements
Engaging CPG Consumers in the Digital Space
Saving the Environment without Sacrifying Convenience
What Have You Done for Me Lately? Global Consumers Crave Innovative CPG Products
Freshness, Health and the Environment Matter Most in the Kitchens of the World
Consumers Sacrifice New Products and Usual Brands During an Economic Downturn
White Papers
Will Reformulating Your Product Be a Risk to Your Business?
PERCEPTOR® Plus: A Comprehensive, Predictive Approach for Building Strong Brands
Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges
Identifying Ideas Early in the Innovation Process
Identifying the Variables that Drive Shelf Standout
Actionable Market Segmentation Guaranteed Part 2
Actionable Market Segmentation Guaranteed Part 1
Videos
Designor NextGen Modular Forecasting
Articles
Managing Tomorrow's Brands: Moving from Measurement towards an Integrated System of Brand Equity
More About - Consumer Goods
About Consumer Goods
Designor Forecasting
Letter From Lauren Demar
Knowledge Center - Consumer Goods
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