Consumer Habits are Hard to Break - Even Good Ones

Success Factors in Launching Highly Innovative Products

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Published:  Sat, 01/04/2006

For a moment, consider yourself once again… a teenager. You have convinced yourself, quite easily, that you desperately need one of those new personal robots you heard about from a friend. For a mere $799.99, this robot helps with everything from household chores to social calendars to tutoring—“teaching the leaders of tomorrow the art of delegation, today.” All you need to do is get your parents to buy it, right? Piece of cake (you think). Just continue to tell them how great it is—hourly—mixed with a few tried and true “but all the kids have one” messages, and they should eventually concede.

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