Consumers from Around the World United in Shopping Styles

Five Types of Shoppers Exist that Transcend Country Boundaries

Knowledge Type: 
Published:  Tue, 21/09/2010

Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behavior – especially their attitudes toward price and their propensity to pre-plan their consumer packaged goods purchases. These are the latest findings from a global segmentation study conducted by Ipsos Marketing, Shopper & Retail Research.