Earlier this summer, Ipsos Vantis ran its Demand Express omnibus to study the performance of 30 new products and services that have recently hit the market. The purpose of this research was to learn more about how demand for new product offers is influenced by both the written concept copy and the potential for the concept to generate buzz (word-of-mouth).

View this presentation to hear the surprising results of the study.

The presentation will also briefly cover each of the following Demand Express deliverables, while diving deeper to explore Copy Impact and Buzz Meter:

• Market Success Score: Guides decision whether or not to advance concept.
• Key Measure Scorecard: Key new product/service performance measures compared to the world’s largest concept database
• Targeting Snapshot: Demographic, media and information searching habits
• Buzz Meter: How much hype/sharing/recommending your concept will generate vs. the norm
• Copy Impact: Scores the ability to execute the message in mass marketing
• Concept Highlighter: Phrase-by-phrase details of why people would buy