• About Ipsos
• Ipsos ASI
  • The Advertising Research Specialists
• Ipsos Marketing
  • The Innovation and Brand Research Specialists
• Ipsos MediaCT
  • The Media, Content and Technology Research Specialists
• Ipsos Public Affairs
  • The Social Research and Corporate Reputation Specialists
• Ipsos Loyalty
  • The Customer and Employee Research Specialists
• Ipsos Observer
  • The Survey Management, Data Collection and Delivery Specialists

Articles

• PME Live Article - Look Beyond The Label

• Pharma Times Article - To Tweet or Not To Tweet? That is the question

• Pharma Marketing Article - 10 Ways to Think About Patient Adherence

• Pharma Times Article - The Curious Case of Patient Involvement

• Pharma Times Article - Will clinical trials ever be patient friendly ?

• Delivering mutual benefit from NHS and Pharma partnerships – grasping the opportunities.

• The NHS needs you

• Pharmaceutical Marketing – Survival of the slickest?

• Thought Leadership Media Pack

• Pharmaceutical Marketing – UK Health Model

• BHBIA - Go with the (patient) flow

• Pharmaceutical Marketing – NHS Reform

• BHBIA Annual Conference – NHS Reform

• EphMRA - Making the most of Ethnographic research

• PMRG Annual National Conference

• Pharmaceutical Marketing - Changing The Face of Business Intelligence

• paineurope - The Pain Story Study

Ipsos Minute

• Leverage the Power of a Sales Force in Three Steps

• Leadership through Literature: Using Research to Expand your Market

• Five Steps to Powerful Pharmaceutical Brands

• Judging the DTC National Advertising Awards

• Build and Monitor Momentum Before a New Rx Launch

• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.

• Preparing for Market Disruption

Press Release

• Ipsos Health Supports New National Medication Adherence Campaign

Point of Views

• Disease Prevalence and Treatment Reticence

• Power and Resonance in Pharmaceutical Branding

Webinars

• Recorded Webinar: A Novel Approach to the Healthcare Buying Process – In a Multi-Stakeholder Marketplace

White Papers

• Adherence To Prescription Therapy: Ipsos Health's Adherence Dynamics Research Model

• EphrMRA Conference – United Breaks Guitars: the rise of the prosumer

• Healthcare Dynamics Model "Go with the (patient) flow"

• Multicollinearity in Customer Satisfaction Research

Case Studies

• HDM Case Study

• What are the Drivers of Patient Persistence and Compliance?

• Empirical Evidence Displaces Common Belief That Clinician Decision-Making Process is Purely Scientific

• Rep Readiness - How prepared is your field force to successfully sell your brand?

• Rep Rate: A Pharmaceutical Giant Increases the Effectiveness of Its Global Sales Force

• Staking a Unique Position in a Crowded Market

• Sales Success Tracking - How well are your sales strategies being implemented?

Videos

• PainSTORY: Face of pain

• WEBCAST: Delivering mutual benefit from NHS and Pharma partnerships grasping the opportunities