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Articles

• PME Live Article - Look Beyond The Label

• Pharma Times Article - To Tweet or Not To Tweet? That is the question

• Pharma Marketing Article - 10 Ways to Think About Patient Adherence

• Pharma Times Article - The Curious Case of Patient Involvement

• Pharma Times Article - Will clinical trials ever be patient friendly ?

• Delivering mutual benefit from NHS and Pharma partnerships – grasping the opportunities.

• The NHS needs you

• Pharmaceutical Marketing – Survival of the slickest?

• Thought Leadership Media Pack

• Pharmaceutical Marketing – UK Health Model

• BHBIA - Go with the (patient) flow

• Pharmaceutical Marketing – NHS Reform

• BHBIA Annual Conference – NHS Reform

• EphMRA - Making the most of Ethnographic research

• PMRG Annual National Conference

• Pharmaceutical Marketing - Changing The Face of Business Intelligence

• paineurope - The Pain Story Study

Ipsos Minute

• Leverage the Power of a Sales Force in Three Steps

• Leadership through Literature: Using Research to Expand your Market

• Five Steps to Powerful Pharmaceutical Brands

• Judging the DTC National Advertising Awards

• Build and Monitor Momentum Before a New Rx Launch

• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.

• Preparing for Market Disruption

Press Release

• Ipsos Healthcare Appoints Head of Syndicated Services in Asia Pacific

• Ipsos Healthcare Launches New Suite of Molecular Diagnostics Products, Starting with Oncology MDx Monitor

• Ipsos Health Supports New National Medication Adherence Campaign

Point of Views

• Disease Prevalence and Treatment Reticence

• Power and Resonance in Pharmaceutical Branding

Webinars

• Recorded Webinar: A Novel Approach to the Healthcare Buying Process – In a Multi-Stakeholder Marketplace

White Papers

• Brand Positioning Framework

• A Meeting of Worlds

• Oncology Disease

• Market Research Meets Market Reality

• Striking at the Heart of Cancer

• Type 2 Diabetes Pandemic

• Adherence To Prescription Therapy: Ipsos Health's Adherence Dynamics Research Model

• EphrMRA Conference – United Breaks Guitars: the rise of the prosumer

• Healthcare Dynamics Model "Go with the (patient) flow"

Case Studies

• HDM Case Study

• What are the Drivers of Patient Persistence and Compliance?

• Empirical Evidence Displaces Common Belief That Clinician Decision-Making Process is Purely Scientific

• Rep Readiness - How prepared is your field force to successfully sell your brand?