• About Ipsos
• Ipsos ASI
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  • The Innovation and Brand Research Specialists
• Ipsos MediaCT
  • The Media, Content and Technology Research Specialists
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Articles

• Financial Services: Take Segmentation to the Next Level

• Innovation: Debunking the Myths (Part III)

• Innovation: Debunking the Myths (Part II)

• Innovation: Debunking the Myths (Part I)

• Making Sure the Next Big Idea is the Right Idea

• Consumer Habits are Hard to Break - Even Good Ones

• A Case for the Realistic Concept in Testing

• The Base-Refill Business Model

• Estimating the Market Potential for New and Innovative Products

• Analysis of Multi-Nation Research

• Can Product Uniqueness Boost Consumer Purchase Interest?

• Making Advanced Analytics Better Reflect the Real Marketplace

• New Concepts Benefit From Wider Testing

• Don't Leave New Product Launches to Guesswork

Case Studies

• Are You Making Informed Brand Planning Decisions?

• Beyond Value: Moving to Needs-Based Segmentation in Financial Services

• Optimizing Brand Health to Drive Sales with Brand Optimizer™

Point of Views

• Point of View: When a Recovery?

• Travel Brands Challenged in Today's "New Normal"

• The Art of Concept Evaluation

• Innovation: Seven Commmon Misconceptions

Webinar

• Demand Express Measures Copy Impact & Buzz

• Recorded Webinar: Online Communities Maximize Your Voice-of-the-Customer Programs

• Recorded Webinar: Leveraging the Travel Behaviors of America's Affluent

• Recorded Webinar: Innovate and Build Your Lottery Brand with Cost-Effective Custom Online Communities

• Recorded Webinar: Super-Charging Discrete Choice

• Innovation Myths: Dispelling commonly held beliefs to improve your company's innovation process

• How to Develop Concepts into Market Winners

White Papers

• Pricing New-to-Market Technologies