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Point of Views

• What's a nice insight like you doing in a concept like this?

• Dispelling the Myths of the Fuzzy Front End

• Will Your Line Extension Pay Out?

• Are Concept Databases Leading CPG Marketers to Make the Wrong Decisions?

• Are You Using Yesterday's Forecasting Tools for Today’s Innovations?

• Code RED. Relevance. Expensiveness. Differentiation.

• Three New Product Success Factors You Should Measure, Control and Own

• How Expensiv