With so many variables having the potential to impact new product success, it is difficult for Marketers to discern which factors they can and should control to increase the chances for success. Ipsos Marketing has identified three factors crucial to new product success:

1. Relevance
2. Expensiveness
3. Differentiation

This POV offers empirical evidence and real-life examples that demonstrate Relevance, Expensiveness, and Differentiation are the key factors that Marketers should focus on.