Ipsos Marketing
The Innovation and Brand Research SpecialistsDesignor® Forecasting Expertise
Global Forecasting Solutions for Consumer Goods
Ipsos Marketing is proud to offer Designor® forecasting model - developed by Novaction - to its consumer goods clients. Fully acquired by Ipsos in 2001, Novaction provides a comprehensive marketing research system that integrates consumer behavior and advanced marketing models to forecast demand and optimize products with exceptional accuracy.
Novaction boasts over 30 years of forecasting experience that covers:
- 55 countries
- 10,000 new products tested and optimized
- 250 categories
Novaction’s flagship Designor® forecasting model is used by consumer goods companies around the world. At the core of every Designor® forecast are three key measures of success: Relevance, Expensiveness and Differentiation, or, as we refer to them, the RED measures. Based on extensive R&D, these three measures have been identified as the factors most critical to new product success. Building upon this R&D, Ipsos Marketing uses the RED measures across the innovation process – from idea and concept evaluation to full simulated test markets and post-launch performance evaluation.
Our Designor® range of forecasting products includes:
Designor®… Launched by our Novaction business in 1976, Designor is a validated forecasting model for consumer packaged goods that produces estimates within 9% of actual sales on average. Designor can be used to predict Year I and Year II sales, analyze source of volume, and optimize your marketing mix prior to launch. Options include a light Year I forecast, a full forecast, and an enhanced forecast that uses a real shelf display.
Designor® NextGen Modular Forecasting…Assesses the sales potential of new consumer goods throughout the entire innovation process using consistent, proven measures of success (the RED measures). A Designor NextGen forecast can be added to a wide range of innovation tools, including idea testing, concept screening, product testing, package testing, line and price optimization research, and communications testing.