Designor® Forecasting Expertise

Global Forecasting Solutions for Consumer Goods

Ipsos Marketing is proud to offer Designor^® forecasting model to its consumer goods clients. Designor^® provides a comprehensive marketing research system that integrates consumer behavior and advanced marketing models to forecast demand and optimize products with exceptional accuracy.

Designor^® boasts over 30 years of forecasting experience that covers:

• 55 countries
• 10,000 new products tested and optimized
• 250 categories

Designor^® forecasting model is used by consumer goods companies around the world. At the core of every Designor^® forecast are three key measures of success: Relevance, Expensiveness and Differentiation, or, as we refer to them, the RED measures. Based on extensive R&D, these three measures have been identified as the factors most critical to new product success. Building upon this R&D, Ipsos Marketing uses the RED measures across the innovation process – from idea and concept evaluation to full simulated test markets and post-launch performance evaluation.

Our Designor^® range of forecasting products includes:

Designor^®… Launched by our Novaction business in 1976, Designor is a validated forecasting model for consumer packaged goods that produces estimates within 9% of actual sales on average. Designor can be used to predict Year I and Year II sales, analyze source of volume, and optimize your marketing mix prior to launch. Options include a light Year I forecast, a full forecast, and an enhanced forecast that uses a real shelf display.

Designor^® NextGen Modular Forecasting…Assesses the sales potential of new consumer goods throughout the entire innovation process using consistent, proven measures of success (the RED measures). A Designor NextGen forecast can be added to a wide range of innovation tools, including idea testing, concept screening, product testing, package testing, line and price optimization research, and communications testing.