Ipsos Understanding Unlimited (IUU)

Global Solutions for Qualitative research

Good qualitative research can find answers to the deeper motivational questions that start with why and how. IUU is one of the few market research companies that offers clients in-house qualitative as well as quantitative research on a Global basis. Our qualitative specialists explore the underlying issues, ideas, and values driving consumer attitudes and behaviors.

Our overall philosophy: a world of understanding

IUU opens the window to your customer’s world – challenging, inspiring and catalizing your thinking in infinite ways. >> Learn more

Our people

• IUU hires, trains, and cherishes research professionals who are the best at what they do, whether it’s strategic leadership design, moderating, or mapping and tracking complex global projects.
• Our 380 researchers around the world are people-people. They engage the consumer, probe beyond the superficial, get to the feelings that motivate thinking…and ultimately, action.
• Every moderator goes to IUU University to learn our proprietary qualitative research methods, from shadowing to shopalongs, in-home to online.

Our Global qualitative capabilities

Integrated Qual and Quant teams in over 60 countries for:

• Knowledge continuity and greater value through better designs
• Consistency of execution worldwide and depth, breadth of talent

Global Rate Cards:

• For global service of creating standards, guaranteeing quality, multi-country consistency, learning transfer (vs. working with multiple local boutiques)

Our innovation process

• End-to-End Qual and Quant solutions for each key stage of business development