Consumer Direct™

What

• Collaborative workshop that directly connects clients with consumers
• Includes a post-research collaborative debriefing for team members to analyze and synthesize findings

Advantages

• Generates deeper, richer insights through interactive, face-to-face, heart-to-heart conversations

When to use

• Provides efficient approach to managing multiple target audiences and many topics/ideas
• Concept building, consumer understanding / foundational understanding (emotional insights), and idea creation