Shopper & Retail

Impacting decisions in the retail space

Our aim is help manufacturers and retailers around the world to improve performance. A large number of major multi-national retailers and manufacturers use Ipsos for their shopper insights in order to optimise elements such as channel and category management strategy, retailer specific store and fixture layout, displays, assortment, pricing and promotion.

We know that Shopper Marketing is the fastest growing and a key area of marketing for our clients as the final choice of SKU is frequently decided at the Point of Purchase. Furthermore, money invested in this area has a high return on investment and equity. Therefore understanding what works best in store and how to implement this at point of purchase is key knowledge to grow your brands.

Of particular importance to many of our global clients is the growing need for Shopper insights in Emerging Markets. Understanding how to impact decisions in the Traditional Trade as well as the Modern trade requires new techniques. Our Shopper Spotlight approach is designed to address this market sector.

We also know the importance of checking out your new products in a store environment before launch and therefore we have developed specific tools to measure this before costly mistakes are made in-store at launch. Our proprietary Shopper Decision Tree approach is helping manufacturers and Retailers to lay out their fixtures in a way that makes sense to shoppers and shopping a pleasure rather than a nightmare.

How do we do this

It is well known that good shopper research requires multiple techniques and so we integrate observation (using technology where appropriate) with high quality, innovative research using qualitative, quantitative and modelling approaches.

We are organised globally as one shopper research team. We share a group intranet site where we have established best practice for methods. We have four regional centres of excellence (North America, Latam, Asia Pacific and Europe) which are linked through our Global Knowledge Centre for Shopper which is based in the UK.

The Ipsos Difference?

• Consultancy Ethos but based on proprietary tools which answer the questions that both our manufacturer and retailer clients are asking
• A one company solution
  
  • Integrated observation, qual and quant surveys and modelling under one roof
• Globally harmonised approaches
  
  • So brand marketing can compare across markets
• Testing in Retail Labs before mistakes are made in market
  
  • And feeding back findings into the innovation funnel
• Converting the outputs into Retailer Speak
  
  • Unless insights are actioned in store, the research is wasted