Executing Projects

• Workshops/meetings with end users (client & customers) at the beginning of the process to identify how the Shopper data collected will be used

• In depth surveys to understand shopper behaviour combining qualitative or quantitative tools + relevant technological or other observational tools

• Leading edge segmentation analysis for shopping missions and typologies and driver analysis to explain behaviour

• Calibration with known data (sales/EPOS/Loyalty card) – depending on availability

• Translation of findings into actionable Retail driven strategy at the final Workshop