Retail Labs

Pre-testing POS materials

• The Ipsos Retail Labs are mock stores that provide a facility for our clients to do testing in “close to store” conditions
• Available in Mexico, Japan, Brazil & UK

What is the store used for?

• To test Point of Sale Materials
• To observe shopper interactions with products and stimulus
• To compare and optimise different fixture layouts
• To better understand the shopper decision making process
• To measure the impact of a new product on shelf
• The Lab allows confidential point of purchase research to be undertaken prior to commercial launch and does not require retailer permission.