Ipsos Vantis – Database

Key Performance Indicators

Ipsos Vantis database includes the following types of measures that predict success:

• Consumer Demand:
  • Purchase intentions, price/value perception, uniqueness, etc…
• Concept Archetype:
  • Just like people, concepts have "personalities types". Knowing your concept archetype tells you how to market it
• Marketing Plans:
  • Is your marketing plan aggressive or conservative relative to best practices? We know the answer
• Commercial Success Factors
  • Receptive market structure, ease of communicating the offer, target market attractiveness

This whole-brain focus lets us find roads to success that other research will miss.

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