Ipsos Vantis – Experience

20+ years of experience, dedication and specialization

Over the past 20 years, Ipsos Vantis has tested 25,000+ new products and built the world’s largest database of new product Key Performance Indicators in technology, durable goods, health, finance and services:

  • Providing a normative context for comparing new product ideas
  • Including 1000+ new-to-the-world ideas with no existing categories

>> Learn more about the Ipsos Vantis database

 

Forecasting accuracy

Ipsos Vantis tracks its forecasts vs. market launches and has observed a high degree of accuracy accross categories:

  • 2/ 3 of forecasts are within +/-10% of actual sales results
  • 87% of forecasts are within +/-20% of actual sales results

 

 

 

© 2011 Ipsos