OUR EXPERTISE

Ipsos MediaCT is a global leader in research solutions for companies in the fast-moving and converging media, content and technology space.
As people watch, listen to, read, search for, share and create content across a growing range of traditional and digital platforms, we help clients to:

  • Measure their audiences
  • Analyse audience data using advanced software
  • Understand changing media and technology usage
  • Evaluate new and existing content
  • Evaluate the strength of brands in a competitive context
  • Test new ideas, new products and services, including pricing strategies and product design.

We work with companies in the media, entertainment, video games, on-line services, telecoms and technology areas. Our tools embrace traditional research approaches, but also digital measurement, mobile research, web listening systems, panels & communities and co-creation.

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