Brands and Products

BRANDpuls was first launched in Croatia in 2006 and has subsequently been introduced in a number of European and Middle Eastern countries. It is a survey-based approach to capturing information on brand usage. But, unlike its competitors, BRANDpuls also quizzes respondents about brand recognition, brand attitudes and intent to purchase, offering a more in-depth profile of brand users.

These data can then be interrogated using a number of proprietary segmentation approaches including BRANDpyramid, BRANDloyalty and BRANDaffinity.