Bringing Clarity to the Choice of Content
The volume of content people can watch, listen to or read continues to mushroom as the digital revolution powers on. A report by IDC and EMC estimates 1.8 zettabytes of material was created and replicated (i.e. copied to DVDs and shared in the cloud) in 2011 — a number that continues to double every two years. This is equivalent to 200 billion Hi-Definition movies.
We help clients to make sense of consumer reactions to proposed content and to define the audience scope, profile, content preferences and likely usage of their material. We address all platforms – print, radio, TV, out of home, mobile, on-line, tablet - and all the combinations via which consumers connect with content.
Our offer includes:
- Testing content through gauging biometric responses
- Testing video content through a secure and proprietary on-line dial tool
- Specific content and testing syndicated tools in the US market, please visit www.ipsos-na.com/research/media-content-technology
Contact us to see how we can help you connect with consumers in the digital age.