About Content Research

Bringing Clarity to the Choice of Content

The amount of content people can watch, listen to or read continues to mushroom as the digital revolution deepens. We help clients to make sense of consumer reactions to proposed content and to define the audience scope, profile, content preferences and likely usage of their material. We address all platforms – print, radio, TV, out of home, mobile, on-line, tablet - and all the combinations on which consumers can connect with content.

© 2014 Ipsos