About Content Research

Traditional media are fast evolving into digital media.

More and more television viewing is taking place on-demand rather than being scheduled by broadcasters. Print content is being accessed on-line and via mobile devices. Movies are being viewed via DVDs, video downloads, video streaming, computer games and on television, as well as in cinemas.

Content consumption is rapidly becoming device-independent.

But with so much content available and so many ways to access it, consumers need to navigate their way through a dizzying array of options in order to find what they want. Content creators and owners must find ways of breaking through the clutter to gain the attention and interest of their target audiences and then find ways to earn revenues from these new distribution platforms.

Ipsos has developed a number of tools and approaches to help them evaluate what people want to view, read, listen to, browse and share – as well as ways to gauge what consumers are willing to pay for the content they want to access.

Our experience embraces the traditional media (measuring content, delivery and presenter preferences); filmed entertainment (tracking theatrical audiences, in-home viewing behaviour, the uptake of alternative channels for accessing movies and piracy); video games (content, format and usability preferences), on-line services (monetisation, content preferences and usability); and telecoms (uptake of mobile video, mobile internet and GPS).