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Articles

• Green Trending: What Consumers Want in Tech and Consumer Goods
  Topics:
  The Green Revolution is upon us. But when it comes to putting down one kind of green for another, what are consumers buying? Our technology and...
• Highlighting Digital Video Behavior
  Topics:
  Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact...
• Will the Internet Mean the End of Civilisation as we Know it?
  Topics: Industry Insights
  The internet is changing everything. Who will the losers be?
• Technology Consumers Consider Both Types of Green: The Environment and Their Wallets
  Topics:
  Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have...
• The Online Teen: What Marketers Need to Know
  Topics:
  Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens...
• The Business Elite's Quest for 'Insight'
  Topics:
  America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500...
• Dissecting the Gap Between Download and Streaming Video
  Topics:
  Recent research conducted by Ipsos among online adults hints that future growth in online video services may be predicated more on downloading models...
• Profile of the US Social Networker
  Topics:
  Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact...
• Internet Users Primed For Municipal Wi-Fi Option
  Topics:
  Recent research results released by Ipsos Insight hint that municipal Wi-Fi service, or ‘muni Wi-Fi’, could lure a significant contingent of today’s...
• More Canadians Plugging into Online Social Networks
  Topics:
  Online social networks and communities appear to have hit the Internet with the momentum of a runaway locomotive. A new Ipsos Reid study - “Online...