The Media, Content and Technology Research Specialists
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What we do
Measuring the Business Elites of India and China. Powerhouse Methodology Meets Powerhouse Economies
A paper describing the 2008 Business Elite Asia methodology and results
The End of Measurement as we Know it.
Andrew Green predicts that set-top boxes will have an important role to play in measureing television audiences in the future
Multimedia Optimisers: The New Couture
A look at new software models for assessing multi-media schedules
Media Modelling: Simple Addition or Imaginary Numbers?
A paper examining how media effects can be modelled
The Politics & Economics of Readership Research: A Media Planner's Perspective
The real barriers to progress in media research are often political and economic, rather than technical
Readership Research in Asia. What is Happening and Where is it Heading?
A compilation of readership research sources in the Asia Pacific region - with commentary - in the mid-1990s
Harmonisation of Press Research Methodologies in SE Asia. Dream, or Virtual Reality?
Audience measurement in South-East Asia in the early 1990s is assessed against calls by advertisers for harmonised methods to be adopted