The Media, Content and Technology Research Specialists
Ipsos Public Affairs
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> Conference Papers
What we do
Measuring the Business Elites of India and China. Powerhouse Methodology Meets Powerhouse Economies
A paper describing the 2008 Business Elite Asia methodology and results
The End of Measurement as we Know it.
Andrew Green predicts that set-top boxes will have an important role to play in measureing television audiences in the future
Multimedia Optimisers: The New Couture
A look at new software models for assessing multi-media schedules
Media Modelling: Simple Addition or Imaginary Numbers?
A paper examining how media effects can be modelled
The Politics & Economics of Readership Research: A Media Planner's Perspective
The real barriers to progress in media research are often political and economic, rather than technical