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Television arrived in Asia in the 1930s. But many countries took a long time before they embraced the medium.
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The media began life in China almost 5,000 years ago. How did newspapers and then radio develop in subsequenct years?
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Television in China was a late starter - as was research into its audiences. But it soon made up for lost time.
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A summary of the audience measurement studies available in Asia in the mid-1990s
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A summary of the audience measurement studies available in Asia in the mid-1990s
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A snapshot of media in the Asia Pacific region in the mid-1990s