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White Papers

• FYI: Head in the Clouds ?: Cloud Computing and Consumers
  Topics:
  Get a birds-eye view of the current digital cloudscape from the American consumer's perspective, along with a little guidance on how you can best...
• Reaching The Business Elite
  Topics: Business Elite
  Ipsos takes a look at senior business executives in Europe and Asia and what they spend their money on.
• Point of View: Faster, Better, Cheaper: Making Money in a Digital World
  Topics:
  This report provides an overview of recent developments and outlines key questions that need to be addressed in order for media, content and device...
• Viability of Charging for Online Content
  Topics: Consumers, Digital Content, Pricing
  Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained...
• The Science of Segmentation: Understanding Segmentation Tools, Part 2
  Topics: Consumers, Market Development, Segmentation
  Get a better understanding of which segment