The Media, Content and Technology Research Specialists
Ipsos Public Affairs
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What we do
FYI: Head in the Clouds ?: Cloud Computing and Consumers
Get a birds-eye view of the current digital cloudscape from the American consumer's perspective, along with a little guidance on how you can best...
Reaching The Business Elite
Ipsos takes a look at senior business executives in Europe and Asia and what they spend their money on.
Point of View: Faster, Better, Cheaper: Making Money in a Digital World
This report provides an overview of recent developments and outlines key questions that need to be addressed in order for media, content and device...
Viability of Charging for Online Content
Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained...
The Science of Segmentation: Understanding Segmentation Tools, Part 2
Get a better understanding of which segment